The Hidden Cost of Holiday Marketing: What Car Dealers Need to Know Before December

Mike Snellenberger , OCT 2, 2025

The holiday season is approaching fast, and if you're like most car dealers, you're already thinking about your Q4 marketing strategy. But here's what 15+ years in automotive marketing has taught me: the biggest costs aren't always the obvious ones.

While you're focused on ad spend and promotional budgets, there are hidden expenses quietly eating away at your profits.

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The Hidden Cost of Holiday Marketing: What Car Dealers Need to Know Before December

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