About Us
Built by Operators. Trusted by Principals.
I spent years managing the high-pressure marketing operations for a major 5-rooftop automotive group, followed by a decade building and scaling a high-growth digital marketing agency. I built The Fractional CMO Team to give dealer principals the one thing they rarely get from vendors: unbiased, veteran leadership that sits strictly on your side of the ledger.
Why I Stopped Running an Agency to Protect Dealer Margins
For years, I sat inside the variable operations engine of a large multi-store automotive group. I lived through the frantic monthly sales targets, the exhausting floorplan holding costs on aging inventory, and the endless stream of digital vendors promising the world while delivering nothing but confusing dashboards filled with vanity metrics.
Later, when I built and ran a highly successful digital marketing agency, I saw the other side of the curtain. I realized that the traditional agency model is fundamentally broken for car dealers. Most agencies are built to scale their own monthly retainers and ad-spend percentages. They push one-size-fits-all packages onto a Ford store in Ohio and a Toyota store in Florida, completely blind to local inventory constraints, dynamic desk demands, or actual unit-attribution milestones.
I realized that dealers don’t need another agency to push buttons. They need high-level strategic alignment. They need a seasoned Marketing Director who knows the native language of $vAuto$, CRM pipelines, and OEM compliance—at a fraction of the cost of a full-time $250k+$ corporate hire.
5-Store Group Experience
I know the operational friction of handling tier-1/tier-2 compliance, juggling regional footprints, stopping cross-store keyword self-cannibalization, and pulling teeth for 100% OEM co-op recovery.
Digital Agency Masterclass
Having built and run an agency in highly competitive spaces, I know exactly where vendors hide their markups, how phantom attribution models inflate lead numbers, and how to audit their processes to cut out the fat.
The Market Territory Guarantee
Traditional marketing vendors work with as many dealerships as possible in a market, effectively forcing you to bid against your direct competitors on the same local networks.
We operate with an uncompromising standard of exclusivity. We secure a single territory for a single auto group. When you bring us in as your fractional CMO team, our entire media-buying expertise and strategic infrastructure are deployed to help you dominate your market—never to level the playing field for the store down the road.