Mike Snellenberger , Nov 13, 2025
After 15+ years in automotive marketing – from the tail end of the "gorilla era" through today's digital sophistication – I've witnessed one of the most dramatic transformations in advertising history.
The evolution of car dealer marketing isn't just about technology; it's a fascinating study of how consumer behavior, media consumption, and business strategy have fundamentally changed.
Read our latest blogs
From Gorillas to Google Ads: The Wild Evolution of Car Dealer Marketing (And What Actually Works Today)
Discover how car dealer marketing evolved from wild TV gimmicks to data-driven digital strategies—and what actually works for dealerships today. ...more
Marketing Tips
November 13, 2025•9 min read
The Conversion Crisis: Why Car Dealers Are Drowning in Leads But Starving for Sales
Car dealers are spending big on marketing but struggling to convert leads into sales. In this detailed analysis, learn why high lead volume isn’t the problem—it’s inefficient conversion processes. Dis... ...more
Marketing Tips
November 05, 2025•11 min read
The Customer Journey Revolution: Why Smart Car Dealers Are Winning with Strategy, Not Spending
Discover how car dealers can transform their marketing strategies by optimizing the customer journey. Learn common mistakes, proven techniques, and how focusing on customer relationships leads to high... ...more
Marketing Tips
October 28, 2025•10 min read
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