Dollars to Deals Marketing Program

Stop throwing your marketing dollars away! It’s time to maximize your ad spend, save money, and get real results with our Fractional CMO Services, designed specifically for car dealerships like yours.

Tired of carrying the high cost of an in-house marketing team? Struggling with agencies that do no perform and feel like you are in a continuous hiring cycle? Let us take that stress out of marketing your business with our services.

From strategy development, execution, management and more we will act as your marketing department without the high cost of hiring in house, and your business benefits by having one cohesive source for all marketing channels to ensure effective ad spend.

Elevate your business with The Fractional CMO Team's dynamic marketing solutions.

4 Steps to Success: Review Your Marketing Performance to Reduce Wasted Ad Spend and Increase Sales

At The Fractional CMO Team, we consistently outpace competition by providing tailored marketing systems and expert strategy for ongoing consistent sales growth that is scalable.

STEP 1:

Audit Your Current Spending


We start by analyzing your existing marketing and ad spend. We’ll find areas where you’re wasting money and show you how to save thousands of dollars.

STEP 2:

Custom Marketing Strategy


After the audit, we craft a tailored strategy that’s designed to reduce costs and increase sales. No more generic advice or advising you to lower prices – just a plan that fits your unique needs.

STEP 3:

Choose Your Level of Engagement


You can choose whether you want us to manage the ongoing strategy for you or if you prefer to handle it yourself. Either way, you’ll get a clear roadmap to success.

STEP 4:

See the Results

Fast


As soon as you implement our strategy, you’ll start noticing more sales (with better gross) with lower marketing costs. It’s time to see what your budget can really do!

Frequently Asked Questions

What exactly is a Fractional CMO for car dealerships?

A Fractional CMO is your dealership’s part-time Chief Marketing Officer—without the full-time salary. We bring decades of dealership marketing expertise to oversee your strategy, align vendors, and make sure every dollar is driving results.

How much does it cost compared to hiring a full-time marketing executive?

Our services cost around 20% of what you’d pay to hire an in-house marketing executive. That means you get executive-level marketing leadership at a fraction of the cost.

When will I start seeing results?

Most dealerships see measurable results within 90 days—from lower ad spend waste to stronger leads and increased showroom traffic.

Do you handle day-to-day marketing tasks like posting on social media?

No—we don’t run your social media calendar or upload inventory photos. Instead, we operate at the executive level, setting strategy, holding vendors accountable, and ensuring all marketing efforts align to grow sales and crush the competition.

How long before your services pay for themselves?

On average, dealerships see our services pay for themselves within 4–5 months through improved efficiency, better vendor management, and smarter ad spend allocation.

Do you also manage vendors?

Yes. One of our biggest value points is vendor accountability. We manage your marketing partners (digital, radio, social, etc.), ensuring they deliver real results—not just reports.

What makes you different from typical marketing vendors?

Unlike many agencies that work with multiple dealerships in the same market, we provide exclusive territories. That means we’ll never work with your direct competitors—we’re 100% committed to helping you dominate, not level the playing field.

What if my dealership already has a marketing manager or agency?

Perfect! We work alongside your existing team or agency, guiding the overall strategy and making sure everyone is aligned and accountable. Think of us as the coach who ensures the whole team is playing to win.

Can you really save us money on ad spend?

Yes. Most dealerships are overspending by 20–40% without realizing it. We identify wasted spend, cut the fat, and reallocate budget where it produces the highest return—turning wasted dollars into real sales.

Why should I choose you over a traditional agency?

Because we’re not an agency—we’re an extension of your leadership team. We’ve worked in dealerships, we understand the grind, and our only goal is to increase your Cost Per Vehicle Sold efficiency while growing your market share.

What does this all entail? What services can you help my dealership with?

We oversee your overall marketing and take it to the next level! While we do not manage social media or day to day tasks, we help with large scale initiatives. Everything from marketing strategy and growth, to vendor management and accountability. We become a part of your team to keep up with fast changing marketing trends and outpace your competition.

Connect with us!

Our team would love to speak with you about your goals and requirements. Please enter your details and we will contact you shortly!

Hudson, OH, 44236

How can we help? Let's connect.

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