Inventory Turn/DMS

Stop celebrating your website traffic. If you are staring at a Google Analytics dashboard showing thousands of “sessions” while your sales floor sits empty, those numbers are nothing more than a vanity project. Clicks don’t pay the floor plan; car sales do. Most dealerships are trapped in a cycle of “more.” More SEO, more PPC, […]

Stop wasting your marketing budget on traffic that doesn’t convert. You spend thousands of dollars every month driving leads to your website through PPC, social media, and SEO. But if your website is a leaky bucket, you are literally throwing money away. The average car dealership website has a conversion rate that would make a

The phone call came in at 2:47 PM on a Tuesday. “Mike, we have a serious problem. We’re spending $28,000 per month on marketing, generating 420 leads, but only selling 47 cars. My cost per vehicle sold is $596, and I’m starting to panic about making payroll next month.” I’ve received hundreds of similar calls

It was December 3rd when the phone rang at 7:42 AM. “Mike, we’re in trouble.” The voice on the other end belonged to a dealer I’d been working with for six months. “We’re 52 units behind our yearly goal, inventory is stacked up, and my sales manager wants to slash prices and run ‘desperate dealer’

Last week, I had a conversation that perfectly illustrates the shift happening in automotive marketing right now. A dealer called me, frustrated:“Mike, we’re spending $22,000 per month on marketing and generating 350 leads, but we’re only selling 38 cars. My cost per vehicle sold is $579, and I feel like I’m just throwing money at

Last week, I was sitting in a dealership owner’s office when he said something that stopped me in my tracks: “Mike, I feel like I’m failing at everything. Marketing is complicated, leads aren’t converting, vendors are expensive, and I’m working 70-hour weeks just to stay afloat. Sometimes I wonder if I’m cut out for this

The holiday season is approaching fast, and if you’re like most car dealers, you’re already thinking about your Q4 marketing strategy. But here’s what 15+ years in automotive marketing has taught me: the biggest costs aren’t always the obvious ones. While you’re focused on ad spend and promotional budgets, there are hidden expenses quietly eating

Your dealership website is getting traffic. But those visitors aren’t turning into leads, test drives, or sales appointments. Sound familiar? You’re not alone. Most dealership websites leak potential customers at every turn: slow load times, confusing navigation, invisible CTAs on mobile. The good news? You don’t need a complete website overhaul to fix this. You