Stop looking at your monthly marketing reports and pretending they make sense. If your Facebook agency says you’re killing it, your Google Ads person is claiming a 10x ROAS, and your CRM is still showing a sales floor as quiet as a library, you have a problem. You’re running a “Frankenstein” marketing strategy. You’ve stitched […]
Stop throwing money at marketing strategies that don’t sell cars. Running a car dealership in 2026 is harder than ever. Margin compression is real, inventory cycles are volatile, and the cost of acquiring a customer seems to climb every single month. If you are like most dealer principals or general managers, you feel the constant
The Fractional CMO Advantage: Cutting Your Marketing Budget While Increasing Leads Read More »
Your SEO guy is doing his thing. Your social media agency is posting away. Your PPC vendor is running ads. Your email marketing platform is sending campaigns. And your sales are still flat. Here’s the brutal truth:Your dealership marketing strategy isn’t just underperforming, it’s actively killing your sales.When your marketing vendors don’t talk to each
Is Your Dealership Marketing Strategy Dead? Why Fragmented Tactics Kill Sales in 2026 Read More »
Your car dealership marketing isn’t working. You feel it. The leads aren’t converting. The phones aren’t ringing like they used to. And every month, you’re writing checks to vendors who promise results but deliver excuses. Here’s the truth: most dealerships are bleeding money on their automotive marketing strategy because of avoidable mistakes. Not because the
7 Mistakes You’re Making with Your Automotive Marketing Strategy (and How to Fix Them) Read More »
Running a dealership today means juggling more than just inventory and sales. You’re also expected to master digital ads, social media, branding, lead funnels—and somehow do it all without wasting money. That’s exactly why we created Dollars to Deals, a specialty program designed to bring you expert-level marketing leadership through a Fractional CMO, without the full-time cost.
Why Car Dealerships Need a Fractional CMO to Grow Faster Read More »
It happens every month like clockwork. A dealer gets frustrated with their current marketing results, so they add another vendor to the mix. Google Ads aren’t converting? Let’s try Facebook advertising. Facebook isn’t working? Maybe we need better SEO. Website traffic is down? Time for a direct mail campaign. Before they know it, they’re working
The Marketing Vendor Trap: Why Dealers Lose Profits Fast Read More »
Last month, I sat down with a dealer principal who was frustrated beyond belief. His two-location franchise dealership was spending $22,000 per month on marketing, working with 11 different vendors, and his cost per vehicle sold had climbed to $1,150. “I feel like I’m throwing money into a black hole,” he told me. “Everyone says
The Real Cost of Marketing Chaos for Car Dealers. Read More »
Many car dealerships work with multiple vendors—SEO agencies, social media marketers, PPC experts—all hoping these specialists will help drive traffic and sales. While these efforts can yield some results, working with too many vendors often leads to confusion, inefficiency, and inconsistent messaging. Let’s explore why working with too many vendors isn’t the solution and how
The Truth About Car Dealership Marketing: Why More Vendors Don’t Solve the Problem Read More »