OEM Co-Op & Stack

Your car dealership marketing isn’t working. You feel it. The leads aren’t converting. The phones aren’t ringing like they used to. And every month, you’re writing checks to vendors who promise results but deliver excuses. Here’s the truth: most dealerships are bleeding money on their automotive marketing strategy because of avoidable mistakes. Not because the […]

It happens every month like clockwork. A dealer gets frustrated with their current marketing results, so they add another vendor to the mix. Google Ads aren’t converting? Let’s try Facebook advertising. Facebook isn’t working? Maybe we need better SEO. Website traffic is down? Time for a direct mail campaign. Before they know it, they’re working

Last month, I sat down with a dealer principal who was frustrated beyond belief. His two-location franchise dealership was spending $22,000 per month on marketing, working with 11 different vendors, and his cost per vehicle sold had climbed to $1,150. “I feel like I’m throwing money into a black hole,” he told me. “Everyone says

Many car dealerships work with multiple vendors—SEO agencies, social media marketers, PPC experts—all hoping these specialists will help drive traffic and sales. While these efforts can yield some results, working with too many vendors often leads to confusion, inefficiency, and inconsistent messaging. Let’s explore why working with too many vendors isn’t the solution and how