Marketing Mike

You’re spending money on marketing every month—Google ads, Facebook campaigns, and maybe a handful of vendors—but your lot isn’t any busier. The phones aren’t ringing anymore. Sales aren’t improving. Sound familiar? You’re not alone. This is one of the biggest challenges dealerships face today. Here’s the truth: it’s not about spending more. It’s about fixing

I’ve spent the better part of two decades in the automotive space. I’ve been on the floor during Saturday morning rushes, I’ve sat in the back office fighting with banks to get a deal bought, and for the last several years, I’ve been the guy behind the screen managing millions in ad spend for dealerships

Picture this: It’s 1995. You’re flipping through TV channels on a Saturday afternoon when suddenly your screen explodes with chaos.A man in a cowboy hat is shouting at the camera while standing next to an inflatable gorilla. Behind him, colorful balloons dance in the wind as a banner screams “WE’RE PRACTICALLY GIVING CARS AWAY!” The

Running a successful dealership involves much more than just advertising your vehicles. Yet many dealerships are caught in a cycle of ineffective marketing strategies, making the same mistakes over and over. These mistakes can waste valuable resources, time, and opportunities. Let’s dive into the biggest mistakes dealerships make and how to fix them to ensure you’re putting your best

very month, it’s the same conversation. A dealer calls me frustrated about their marketing costs spiraling out of control.When I ask them to break down their spending, the pattern is always identical: “Well, we spend $4,500 on CarGurus, $3,200 on Cars.com, $2,800 on AutoTrader, plus another $1,500 across smaller listing sites. That’s… wow, $12,000 just on

If your dealership’s marketing feels like throwing money into a black hole, you’re not alone. Too many dealers waste thousands on ads that bring in tire kickers, not buyers. Here’s a battle-tested, no-BS guide to fix that mess and turn your marketing into a sales machine. Step 1: Audit Your Marketing — Kill the Waste