Ad Spend & CPVS

Dealership brand marketing beyond the OEM

Is Your Dealership’s Brand Bigger Than the OEM’s Logo on the Wall?

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Dealership brand marketing is about building a local identity that goes beyond the OEM logo on the wall. Your OEM’s brand is not your dealership’s brand. That distinction matters more than ever. The OEM creates national awareness. It promotes vehicle design, safety, technology, financing, and incentives. It gives shoppers a reason to consider a Honda, […]

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AI leads for car dealerships and BDC follow-up

Is Your BDC Ready to Sell to a Bot? How to Handle AI-Generated Car-Buying Leads

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Stop assuming every lead in your CRM represents a shopper sitting behind a keyboard. AI leads for car dealerships are becoming part of the modern dealership sales process. Some leads now come from AI car-buying agents acting on behalf of real shoppers. Others come from shoppers who used an AI assistant to compare vehicles, pricing,

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SMS marketing for car dealerships and service customers

How Do You Use SMS to Turn Service Customers Into Repeat Buyers?

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Your service drive may be the most valuable audience in your dealership. SMS marketing for car dealerships gives you a direct way to stay connected with service customers across the ownership timeline. These customers already know your store. They already own a vehicle. They already trust your technicians, advisors, and brand. Many have already paid

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Google Ads bidding strategies for dealerships and Q4 budget planning

Google Just Changed Its Bidding Labels. How Do You Protect Your Q4 Ad Budget Before It’s Too Late?

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Google Ads bidding strategies for dealerships are changing in how Google labels certain automated bidding options, but the underlying bidding behavior has not changed. What has changed is how dealerships should evaluate these strategies, conversion tracking, inventory feeds, and Q4 budgets before increasing ad spend. Google changed how it labels two major Smart Bidding strategies

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Dealership social media content planning and creation

How Do You Turn One Slow Saturday Into a Month of Social Content?

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Dealership social media content should not depend on whether someone remembers to post or whether your marketing coordinator has extra time that day. If someone remembers to post, you publish a photo of a vehicle. If the lot gets busy, your content disappears. If the marketing coordinator takes a day off, the entire calendar goes

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Dealership Gross Profit Report

How to Read Your Dealership’s Gross Profit Report Like a CFO: 7 Key Metrics

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A Dealership Gross Profit Report gives management a clearer view of where the dealership is creating profit and where margins may be under pressure. Your dealership gross profit report is more than an accounting document. It can also show whether your marketing is supporting profitable vehicle sales or simply generating activity. You don’t need an

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CarGurus Dealer Pricing

CarGurus Dealer Pricing: 7 Powerful Ways to Lower Costs

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If you manage a high-volume dealership or dealer group, your CarGurus dealer pricing can become one of your largest recurring third-party marketing expenses. But the monthly invoice doesn’t tell you the whole story. The more important question is whether your CarGurus investment is actually generating profitable vehicle sales. CarGurus offers different pricing structures depending on

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AutoTrader Dealer Pricing

AutoTrader Dealer Pricing: Packages, Costs & Lead ROI Compared

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If your dealership spends thousands of dollars every month on third-party vehicle marketplaces, you need to know exactly what that investment is producing. Many dealerships receive a steady stream of AutoTrader leads, but lead volume alone does not tell you whether the platform is generating profitable vehicle sales. The real question is: What is your

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AutoTrader vs CarGurus

AutoTrader vs CarGurus: Used Car Dealer Leads, Costs & ROI

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If you’re spending thousands of dollars every month on third-party automotive marketplaces, you need to know which platform is actually generating profitable sales. For used car dealers, the AutoTrader vs CarGurus debate often comes down to which platform generates the most profitable sales. The real question is: Which platform produces the best return on your

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Podium vs Birdeye

Podium vs Birdeye: Reputation Management for Car Dealerships Compared

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Your dealership’s online reputation can influence whether a shopper chooses your store or your competitor. An unanswered negative review, poor customer experience, or inconsistent response process can make a dealership look less trustworthy before a potential buyer ever submits a lead or visits the showroom. That’s why reputation management for car dealerships has become an

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