Ad Spend & CPVS

Stop obsessing over your Google ranking. If you are still celebrating because your dealership is “Number 1” for a local keyword, you are looking at a map of a city that no longer exists. It is March 2026. The search landscape has been completely dismantled and rebuilt by Artificial Intelligence. Traditional SEO: the kind where […]

Stop looking at your “likes” and start looking at your CRM. If your dealership is pouring thousands of dollars into social media ads and management every month but your sales floor isn’t seeing the needle move, you have a major problem. Most dealers treat social media like a digital billboard: a place to shout about

Stop treating your Google Business Profile (GBP) like a static yellow pages ad. If you aren’t actively optimizing your profile, you are effectively handing your local market share to the dealership down the street on a silver platter. In 2026, the landscape of local search has shifted. We are no longer just fighting for a

Stop treating your dealership’s social media like a digital dumping ground for “Sold!” photos and generic manufacturer ads. If your current car dealer social media strategy consists of nothing but a salesperson standing next to a smiling customer holding a giant bow, you are invisible. In 2026, car buyers are savvier, more skeptical, and more exhausted by

Stop optimizing your website for 2018. If your current strategy focuses solely on ranking blue links on the first page of Google, you are already losing. It is 2026, and the search landscape has undergone a seismic shift. Search Generative Experience (SGE), Perplexity, and AI-driven answer engines are now the primary way customers discover where

You’re spending money on marketing every month—Google ads, Facebook campaigns, and maybe a handful of vendors—but your lot isn’t any busier. The phones aren’t ringing anymore. Sales aren’t improving. Sound familiar? You’re not alone. This is one of the biggest challenges dealerships face today. Here’s the truth: it’s not about spending more. It’s about fixing

I’ve spent the better part of two decades in the automotive space. I’ve been on the floor during Saturday morning rushes, I’ve sat in the back office fighting with banks to get a deal bought, and for the last several years, I’ve been the guy behind the screen managing millions in ad spend for dealerships

Picture this: It’s 1995. You’re flipping through TV channels on a Saturday afternoon when suddenly your screen explodes with chaos.A man in a cowboy hat is shouting at the camera while standing next to an inflatable gorilla. Behind him, colorful balloons dance in the wind as a banner screams “WE’RE PRACTICALLY GIVING CARS AWAY!” The

Running a successful dealership involves much more than just advertising your vehicles. Yet many dealerships are caught in a cycle of ineffective marketing strategies, making the same mistakes over and over. These mistakes can waste valuable resources, time, and opportunities. Let’s dive into the biggest mistakes dealerships make and how to fix them to ensure you’re putting your best

very month, it’s the same conversation. A dealer calls me frustrated about their marketing costs spiraling out of control.When I ask them to break down their spending, the pattern is always identical: “Well, we spend $4,500 on CarGurus, $3,200 on Cars.com, $2,800 on AutoTrader, plus another $1,500 across smaller listing sites. That’s… wow, $12,000 just on