If your dealership’s marketing feels like throwing money into a black hole, you’re not alone. Too many dealers waste thousands on ads that bring in tire kickers, not buyers. Here’s a battle-tested, no-BS guide to fix that mess and turn your marketing into a sales machine. Step 1: Audit Your Marketing — Kill the Waste […]
How to Fix Car Dealership Marketing and Boost Sales Read More »
In my fifteen-plus years in the automotive trenches—moving from the sales floor to managing multi-million dollar ad spends—I’ve noticed a disturbing trend. Most dealers are still operating on a 2010 mindset in a 2026 market. They are obsessed with the “Lead.” They treat their CRM like a digital lottery and their marketing budget like a
Your dealership’s social media isn’t working. You’re posting. You’re paying for ads. But your engagement looks like a ghost town, and your DMs are quieter than a library on Sunday. Here’s the truth: Most car dealerships are doing social media wrong. Not because they’re lazy, but because they’re repeating the same tired mistakes that make
7 Mistakes You’re Making with Car Dealership Social Media (and How to Fix Them) Read More »
You’re spending thousands: maybe tens of thousands: on digital ads every month. Facebook says your campaigns are crushing it. Google Analytics shows decent traffic. Your ad agency sends you colorful reports filled with impressive-looking metrics. But here’s the gut-punch: You have no idea which ads actually sell cars. Welcome to the attribution black hole where
Stop Wasting Money on Ads: How a Fractional CMO Fixes Your Attribution Problem Read More »
